Empire OneDM "EMPIRE"
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Empire One

Build a highlyprofitablecoaching empire.

1-on-1 mentorship for online coaches who refuse to rely on outdated, pushy tactics to grow, and instead build an ecosystem of attention, trust and demand that lets you choose clients instead of chasing them.

DM "EMPIRE" for full detailsWatch the breakdown

For those who refuse to choose between the two.

Three Outcomes01 / 14

Empire One is built around three outcomes: the profit you want, a business you're proud of and the freedom to enjoy it.

01

Hit your Freedom Number

We calculate the profit figure that actually buys the life you want, then build the business around it, not around an arbitrary revenue target.

02

Build an exceptional business

Become the coach people want to work with, create consistent demand and build the systems and team that allow the business to grow beyond you.

03

Live an incredible life

More freedom, more choice, and the time to actually enjoy what you've built.

How Empire One Works02 / 14

Here’s how Empire One works…

The False Choice03 / 14

Somewhere along the way it started to feel like there were only two options.

The lifestyle business
  • Plenty of “freedom.” Not enough ambition.
  • An empty calendar sounds great until the business can't fund the life you actually want.
  • Freedom isn't doing nothing. It's having the choice to do whatever you want.
The hustle business
  • More revenue at all costs.
  • Stress goes up alongside expenses.
  • Margins shrink. Fulfilment suffers.
  • Looks good on the outside. Feels heavy on the inside.

The goal isn't less ambition or more revenue at any cost. It's building a highly profitable business that actually gets better as it grows.

The Undeniable Path04 / 14

The Undeniable Path. Five stages.

You don’t need more information. You need the assets, systems and infrastructure that make the business better. Every stage matters, but which one matters most changes as you grow.

01 Conviction02 Capture03 Connect04 Convert05 Compound
Conviction

Become the one who's certain

Get crystal clear on how you separate yourself.

Your content gets better, your messaging sharper, your offer stronger. You stop trying to sound like everyone else.

The outcome

Stand out in a crowded market and give the right people a clear reason to choose you over everyone else.

Capture

Become the one they notice

Get the right people into your world.

Build multiple ways for your dream clients to find you, so you're never dependent on one platform, one campaign or one source of leads.

The outcome

Build a predictable attention engine that consistently gets the right people discovering you.

Connect

Become the one they trust

Turn eyeballs into time on brand.

Followers don't buy because they've seen you. The longer the right people spend in your world, the more they believe you're the one who can help.

The outcome

Implement your Connect Ecosystem to turn new followers into trust and demand on autopilot.

Convert

Become the one they choose

Don't just become trusted. Become chosen.

Systems that turn demand into conversations and conversations into clients, so you're not relying on being a great closer or watching warm leads go cold in your DMs.

The outcome

Build a conversion system that consistently turns demand into clients without relying on pushy sales tactics.

Compound

Build the business that compounds

Make every level better than the last.

So more revenue doesn't automatically mean more hours, more expenses and more stress. The goal isn't to get bigger, it's to get better as you get bigger.

The outcome

Build the systems, team and delivery that allow revenue and profit to grow without your workload growing with it.

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The Path In Motion05 / 14

The Undeniable Path in motion. Ollie: $10K → $50K/month

  1. $10K
  2. Connect
  3. Convert
  4. Compound
  5. $50K
Ollie: $10K to $50K per month
01Connect

$10K/month

Ollie wasn't getting enough calls. Attention wasn't really the issue, trust was. We focused on Connect and increasing demand.

02Convert

Demand up

Once the calls started coming in, his closing rate became the next issue. We moved the focus to Convert and fixed the sales process.

03Compound

Sales up

More sales then created a capacity problem, so the focus moved again. We built out the team to support the growth.

01 / 04
Swipe the story

That's what took Ollie from $10K to $50K/month. The focus changed as the business changed.

Why The Constraint Moves06 / 14

A great coaching business isn't built by pulling one lever harder. Every part of the business affects the next.

More attention is only valuable if you can turn it into trust. More trust is only valuable if you can turn it into clients. More clients are only valuable if the business can deliver at that level.

Every time you strengthen one part of the business, the constraint can move somewhere else.

Sustainable growth comes from knowing what needs your attention now, without neglecting what the business will need next.

Solve & Scale Coaching07 / 14

Good advice isn't in short supply. Knowing which advice your business needs is.

That's why we coach every client through two lenses: what needs solving now, and what needs building next.

Solve

Focus on what will move the business forward now.

There will always be more you could be doing. We identify what's actually holding the business back and focus your attention there.

Scale

Build what the business will need next.

As we solve what's in front of you, we continue building the systems, delivery, margins and team needed to support where you're going.

Record-Breaking Results08 / 14

Proof, not promises.

$10K to $50K per month
$3K to $15K per month
$15K to $25K per month
$6K to $21K per month
$5K to $22K per month
$9K to $50K per month
$42K to $85K per month
$8K to $33K per month
$11K to $28K per month
$2K to $20K per month
Built With Empire One09 / 14

Built with Empire One.

Annabelle

$3K → $25K/month

Lucy

$19K → $37K/month

Lewis

$9K → $50K/month

JJ

$36K → $68K/month

Lee

$7K → $22K/month

Ollie

$10K → $50K/month

Amanda & Daniel

+$50K month

Jase

Coach → CEO

Why This Is Different10 / 14

I’ve done a mentorship before and it didn’t work. Why is this different?

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Our POA11 / 14

Our POA to help you dominate.

Strategy. Implementation. Feedback.

01

Weekly Empire Masterclass

Weekly deep dives to master every area of your business; giving you the skills, systems and strategy to keep winning at every level.

02

Weekly Content & Ads Clinic

Strategy, feedback and optimisation on the acquisition getting the right people into your world.

03

Private Coaching & Feedback

Weekly strategy reviews and personalised feedback, so you know exactly what deserves your attention now.

04

The Empire One Network

Build alongside ambitious coaches who raise the standard around you.

05

The Empire One Operating System

Every framework, system, training and implementation tool behind The Undeniable Path.

06

CEO Scaling System

Your CRM, pipeline and operating systems; visibility over leads, sales and performance.

Who This Fits12 / 14

This isn’t for everyone. On purpose.

Empire One is for you if
  • You're ambitious about how much money you make but equally protective of the life you're building around it.
  • You care about profit and freedom, not just impressive revenue numbers.
  • You want to become exceptional at what you do and deliver incredible results for your clients.
  • You want to learn from people who've built successful coaching businesses themselves and have a proven track record helping hundreds of coaches do the same.
  • You want to be surrounded by ambitious coaches who raise your standards and challenge the way you think.
  • You are coachable, ambitious and prepared to execute.
It isn’t for you if
  • You want a blueprint to blindly follow rather than learning how to build a great business.
  • You're happy being average and have no real desire to become exceptional at what you do.
  • You're not coming into Empire One with the intention of becoming our best case study yet.
  • You need guarantees before you're willing to make a move. The people who win make informed decisions, back themselves and find a way to make it work.
Who's Behind Empire One13 / 14
Conor Carlson, founder of Empire One

Built from experience. Not theory.

I've spent the last decade building businesses in the online fitness industry. First as a coach myself and then helping over a hundred coaches build theirs.

I built my own coaching business to 170 active clients before removing myself from delivery and running the business as CEO.

Since then, I've helped over a hundred coaches build theirs, from their first $10K months to their first $100K months.

Along the way, I've learned that the difference between businesses that stall and those that keep growing is rarely access to better information. It's knowing what matters, when it matters and how to execute it.

Empire One is everything we've learned from doing this in the real world: engineered into the mentorship I wish existed when I was building mine.

Conor CarlsonFounder, Empire One™
MSc Sports Business10 years in online coaching
How To Join14 / 14

Think Empire One could be for you?

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